2025 BFCM Series: Email Tips for Maximized Results
Looking for ways to get the most out of your email marketing this Q4? We put together a few of our most effective and tested tactics. Enjoy & implement today!
1. Create BFCM focused sign-up units
The Details:
Rather than running your evergreen units with your regular welcome offer, pause them during the duration of your BFCM promotion. Swap out the details of the welcome offer with the details of your BFCM details, in order to encourage new subscribers while also prioritizing the current offer.
2. Choose a few key flows to clone and set live with your BFCM details during the duration of the sale.
The Details:
We’re talking about your Welcome flow and Abandoned Checkout flow, for both email and SMS! Just like in your sign-up units, swap out the details of the welcome offer with the details of your BFCM details. (Be sure to turn off the evergreen versions of these flows!)
3. Establish a strategic campaign cadence that works for your audience.
The Details:
Include an announcement, several reminder campaigns (depending on the duration of your promotion), a reminder sent the morning of the final day of the promotion + a final reminder sent later that night. Don’t forget to also send SMS campaigns according to what works best for your SMS audience.
4. Segment campaigns to include your previous holiday shoppers.
The Details:
Target those who have placed an order at least once during a specified time frame that highlights past holiday shopping seasons for your audience. (We recommend selecting October-December for the most 2 recent years, since these are the months most users are doing their holiday shopping.)
For more tips on how to maximize your email marketing, visit a few of our other recent blog posts—all complete with tested strategies that have proved profitable for past and present MM clients.
NEW EMAIL MARKETING FLOWS TO IMPLEMENT
