Digital Marketing & Ecommerce: 3 Email & SMS Sign-Up Unit Trends to Test
A question we often receive from clients: How do we increase subscriber count? Our first response is always to A/B test something new in the active units… and this doesn’t have to mean testing a new offer. We’re bringing you 3 sign-up unit trends to test—all of which we’ve seen work for our Email + SMS clients time and time again.
Full Page Layout
We’ve tested this and have seen the results…a full page layout increases engagement! When A/B tested against traditional pop-up units, the winner has come out as the full page layout every time. It increases conversion rates for mobile units, and more than doubles rates in desktop units! Here are a few examples from our clients:
2. Spin-to-Win
Seeing stagnant subscriber growth? Gamify the experience for new site visitors and see a boost in performance! In one Attentive case study, an e-commerce brand saw 60% growth after implementing this strategy in their sign-up units! Here is an example of what this could look like below, from one of our email + SMS clients:
3. Exit Intent
Don’t leave subscribers on the table! This is the easiest way to capture potential subscribers as they are about to exit your website. This also presents an opportunity to mix up the design and/or copy from the original units for an extra attention grabbing effect.
Pro Tip: An Exit Intent can also be implemented on the checkout page ONLY, as a way to not only capture subscribers but potential purchasers! See both examples from our clients below:
Ready for a leg up in your sign-up units, email & SMS strategy? Our team is here to help you reach your goals and beyond. If your email revenue doesn’t make up at least 25% of your total revenue, don’t wait another minute! Book a discovery call to learn more about our Email + SMS Service today.