Digital Marketing & Ecommerce: Must-Have Segments for BFCM

Planning email strategy for Black Friday/Cyber Monday? We’ve got a few key segments you’ll want to include! Leaving these out could mean missing out on revenue…

1. High Intent Shoppers

How to Set Up: 

• Person has added to cart at least once in the last 30 days

OR

• Person has started checkout at least once in the last 30 days 

AND

• Person has placed order zero times in the last 30 days 

AND 

• Person can receive email marketing 

2. VIP

How to Set Up: 

• Placed order is at least (2-3) over all time 

OR

• Revenue is at least (2-3x AOV) over all time

AND 

• Person can receive email marketing

*The values you choose for this segment will be based on your brand’s AOV and existing customer loyalty. If you’re an established brand, don’t be afraid to place these at a higher range!

3. All Shopify Customers

How to Set Up: 

• Placed Order is at least once over all time

AND

• Person can receive email marketing

4. Seasonal Shoppers

How to Set Up: 

• Placed Order is at least once during (specified time frame)

AND 

• Person can receive email marketing

*For the specific time frame, we recommend selecting October-December for the most 2 recent years, since these are the months most users are doing their holiday shopping

Ready for more details on how to further your email strategy? Learn more about our Email + SMS team or book a discovery call to discuss your goals with our founders! OR take advantage of our curated Email Segmenting Guide—the most seamless way to give your email campaigns a boost today! We can’t wait to help you maximize your e-commerce efforts.