Digital Marketing & Ecommerce: New Email Marketing Flows to Implement

You know the Welcome flow, Abandoned Cart, Customer Thank You & more…but does your email marketing program have THESE in place? We highly recommend it does. Read on to learn why.

1. Seasonal Site Abandonment

Target new visitors with seasonal content for a more personalized experience as their first introduction to your brand. Ask a simple question that doesn’t focus on products, but instead captures their interest & THEN leads them back to specific items on your website.

• Trigger: Active on Site

• Time Delay: 2 hours

• # of Emails: 1

2. Product Focused Abandoned Checkout

Centering an Abandoned Checkout flow specifically around a hero product allows for highly curated calls to action, encouraging purchases further. We recommend implementing this flow in addition to an evergreen version that applies to the rest of your collection, while placing specific filters on both flows to avoid recipient overlap and subscriber fatigue.

• Trigger: Checkout Started

• Time Delay: 1 hour

• # of Emails: 3

3. Repeat Purchase Nurture Series

This flow utilizes Klaviyo’s AI capabilities to predict when subscribers will make their next purchase & targets them with relevant content at that timely point in their customer journeys. We recommend including information on new arrivals, the brand’s value props and other information that may have become relevant since a recipient’s first purchase.

• Trigger: Expected Date of Next Order

• Time Delay: 1 day

• # of Emails: 2 for 2nd time purchasers, 2 for 3rd+ time purchasers

4. Product Focused Cross Sell

Centering a Cross Sell flow specifically around a hero product allows for highly curated calls to action, encouraging the purchase of items that complement those in the most recent order. We recommend implementing this flow in addition to an evergreen version that applies to the rest of your collection, while placing specific filters on both flows to avoid recipient overlap and subscriber fatigue.

• Trigger: Fulfilled Order

• Time Delay: 7 Days

• # of Emails: 2

Ready to take your email marketing efforts to the next level? Looking for a leg up in doing just that? Our Email & SMS team is ready to help boost your bottom line!