Digital Marketing & Ecommerce: Website best practices
The point of this blog post?---to ensure YOUR brand’s website acts as an on-ramp to success, rather than an exit from it! Why does this matter? Your ads and emails are only as good as your website.
All the strategy in the e-commerce world is never truly optimized until your website is. We’re talking social proof, reviews, organized home and product pages, navigation features, value props, diverse imagery, and more.
If this sounds overwhelming, don’t stress. Our team has done the heavy lifting for you. From our collective research and findings, we’ve put together a complete list of items to ensure your website includes AND exactly how to organize them. Totally free, and complete with top performing examples, meet the Website Best Practices Checklist.
COLLECTION PAGES
While this could be the second or third page a customer visits on your site, sometimes we like to drive traffic directly to these pages with our ads and emails. As such, you should always ensure that these pages act as good landing pages.
Hero Image:
All collection pages should include a hero image that clearly depicts what the collection is
Include collection name and a description/value propositions about the collection
Examples:
There’s more where that came from! Download your FREE copy today & see your most profitable website yet.