Digital Marketing & Ecommerce: Grow Your Business With Amazon Ads
Are you looking for a new marketing channel for your e-commerce fashion, beauty, jewelry, or home business? The team here at Milked Media has great news for you - we are launching a new Amazon Ads service!
Amazon Ads offer a completely new audience for targeting, and can help scale your e-commerce business even further. With over 300 million active users, Amazon Ads can get your products in front of customers with high purchase intent, and Milked Media is here to help you make that happen.
Why Should I Use Amazon Ads?
Customer Intent:
Well to start, as we mentioned earlier, Amazon is estimated to have over 300 million active users. However, the biggest selling point is that these users are actively searching with high purchase intent. Users may see Google or Meta ads, but still be early in their purchase journey. They might not even be intending to make a purchase, and can be using both platforms as a discovery tool. This is where Amazon has a unique advantage. Customers using Amazon are already on the platform with the intent of making a purchase, and we can use their ads tool to make sure your products are in front of them.
Cost Per Click:
The second big reason is the relatively cheap cost per click. According to market research by Business Of Apps, the average CPC for Amazon Ads is $0.91. This is substantially lower than the CPC of Google Ads, which cost $2.69 for search ads on average. While this CPC is higher than Meta, the shopping intent on Meta is much lower by comparison. Amazon Ads offers you relatively cheap clicks with higher shopping intent.
Customer Data Insights:
In today's marketing world, the biggest difference maker is access to customer data, and Amazon does a great job of providing relevant insights and metrics to advertisers. This data can be leveraged to identify new winning products, outline your customer profile, and test out new audiences that can be implemented across other channels. Making data-driven decisions can help you take your e-commerce business to the next level, and the more data you have access to the better.
What is the downside?
Overwhelming Options:
As amazing as the platform is, getting started can be overwhelming. There are so many options for your account set up, with multiple campaign types, bid strategies, and optimizations to make. Beyond just launching the campaigns, maintaining them and making the right decisions to improve performance can be a daunting task. Fortunately for you, our team of digital marketing professionals are here to make the process easy for you.
Drowning in Data:
The amount of data that Amazon provides is both a blessing and a curse. You gain access to so many valuable insights, however, the sheer volume of data provided can leave you more confused than before. Identifying the relevant KPIs and metrics is the first step towards making data-driven decisions, and our team here is ready to make it easy for you. We summarize this data in a clear and concise format in our monthly client reports, and leverage this data across any relevant platforms to optimize your advertising channels.
So what is next?
The next step is simple, partner with Milked Media to get your Amazon Ads up and running! Fill out our inquiry form here and let's start growing your business together!