CAMPAIGN NAME: NOSFERATU EDP X HERETIC PARFUM

WE BROUGHT THE CAMPAIGN TO LIFE BY BLENDING CLIENT ASSETS WITH MOVIE FOOTAGE, ITS ICONIC SOUNDTRACK, AND JOLT-INDUCING EFFECTS THAT STOPPED SCROLLERS IN THEIR TRACKS. BLACK-AND-WHITE ELEMENTS NODDED TO THE ORIGINAL NOSFERATU FILM, WHILE CREATIVE EDITING WOVE A HAUNTING NARRATIVE THAT POSITIONED THE FRAGRANCE AS ESSENTIAL TO THE FILM’S ATMOSPHERE—BRIDGING CINEMATIC STORYTELLING WITH SENSORY ENGAGEMENT.

TOP LINE RESULTS

THIS CAMPAIGN PROVED TO BE A TURNING POINT FOR THE BRAND AND THEIR AD ACCOUNT. SINCE LAUNCH, OVERALL REVENUE HAS CONTINUED TO INCREASED BY MORE THAN 150% YEAR-OVER-YEAR, WHILE ROAS CLIMBED FROM A CONSISTENT 3–4X TO A NEW BENCHMARK OF 5–6X.

WITHIN THE FIRST 6 MONTHS OF RUNNING THE CAMPAIGN WE WERE ABLE TO GENERATE:

• $5.2 MILLION IN SALES

• 147% INCREASE YOY (IN SHOPIFY SALES)

• 7.51 ROAS (ACROSS CAMPAIGN)

• 5,502 PURCHASES

• 1.89% AD CLICK THROUGH RATE

READ MORE ABOUT THE CAMPAIGN AND AWARDS IN OUR ADWEEK FEATURE HERE.